Monday, March 14, 2011

Candle Company goes Nationwide

Guest written by our friend Mason Abbott

As we discussed in my previous post, I own a scented candle store in Nantucket. It’s been my life’s passion to work for myself and I’m actually living my dream! A few years back, my business partner finally convinced me to spring for the cost of a website and I’m sure glad I did. The site’s been live for some time now, highlighting our best selling products and lending crucial information about the store like hours and directions. I’ve even been thinking about hosting a web version of my candle making class! One of the things we’re considering adding to the site is an e-commerce function. Currently, customers can’t actually purchase our candles online, but I’ve had several vacationers tell me they wish they didn’t have to wait until next year’s trip to restock their candle collection. We’re in talks with a developer to see how much the commerce creation will cost, but I think it will be worth it. There’s far more customers to be gained nationwide than there are here in Nantucket!

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